HELLO, I'M ADAM.

I spent a few years directing a documentary film called Splinters. I decided to try my hand at advertising next.

With Splinters, I explored the truth of a culture and highlighted a place most people don’t know about. In advertising, I like taking what is true about a brand and making that truth come alive in culture.

One form of storytelling led to another.

This new path is exciting but excitement isn’t what motivates me. I want to be challenged and improve the way I problem-solve. I want to grow.

Because it’s the only way the work gets better.

 

 
 

W O R K

EXPEDIA - Television

 

BOOST MOBILE - Web

Mo and Les are two dudes with a DIY internet show that suddenly get sponsored by Boost Mobile. What are they going to do with the cash? Hire dancing girls off the internet, of course.

 

BILL & MELINDA GATES FOUNDATION - Social

The Teacher2Teacher program gets teachers talking to one another and needed a conversation piece for the end of the school year.

Teachers are in an emotional predicament before summer break. Joyful about their students’ growth, they’re also sad to see them go. The post spotlights this bittersweet but authentic experience.

 

HP - Web

 

STAPLES - App

The Quick Wins app empowers small business owners with metrics tracking and personalized entrepreneurial advice so that getting ahead is a clear, step-by-step process.

 

TRUE RELIGION - Longform Brand Book

 

SONY PICTURES UK - Longform Treatment

The client wanted a re-imagining of a surrealist fiction film about swimming pools in 1960s New England. They got a comedic TV documentary about Hollywood stardom and California modern architecture.


BRANDS

Bill and Melinda Gates Foundation | Boost Mobile | Costco | Expedia | HP | KIND Foundation | Metropolitan Transit Authority | Mitsubishi | One Medical | Sony Pictures | Staples | Teach for America | TEACH.org | True Religion

AGENCIES

180LA | Redbird Group

 

 

 

S P L I N T E R S

 
 

A B O U T

 
 

ADAM PESCE

I’m a documentary film director turned copywriter.

While studying Diplomacy and World Affairs at Occidental College I stumbled on an image of a Papua New Guinean boy riding a broken surfboard smiling ear to ear. The idea for Splinters was born.

With no training I left for Papua New Guinea with two cameras, hundreds of tapes and a vow not to return without a film. Living in Vanimo Village without a translator I taught myself the national language and had a few bouts of malaria. For six out of the total nine months of production I shot alone.

Splinters is my first film and Variety called it a “noteworthy debut.”

As a copywriter with Ad Age A-List agency experience, I’ve worked on Fortune 500 brands and the world’s largest charity.

SPLINTERS

Splinters is the first feature-length documentary about indigenous surfers in Papua New Guinea. Edited by Oscar nominee Kim Roberts (Food, Inc., Waiting for Superman) and produced by Emmy winner Perrin Chiles (HBO’s Autism: The Musical), the film world premiered at the 2011 Tribeca Film Festival.

From sold out screenings at mom-and-pop surf shops to the most prestigious all-documentary festival in the world, IDFA, the story has resonated with surfers and non-surfers alike. Splinters won best documentary at the Hawaii International Film Festival and the Surfer Magazine Poll Awards, earning the surfing industry’s highest honor.

Television broadcast on sports giant ESPN followed. In addition to appearing on Netflix, Splinters was the number two documentary on Apple iTunes in March of 2012.

 
 

C O N T A C T

 
 

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